Many professional photographers will have a blog so that he can announce his new works collection, and potentially attract more buyers.
There are a lot of advantages for doing this:
- Communicate with your fan base regularly
- You can show people your real face or personality, and thus the distance between you and the fans will be shorter
- You can get free promotion for your work
- When you announce your new work there, your fan base will usually be the one who buy it. It means stable income
- Lastly, people can share your work and you can expand your customer base.